Happy Holidays, everybody!
In December, we are running our first ever annual giving campaign and we’ll be publishing the Winter ‘16/17 issue of our favorite online magazine, the TAG Quarterly! We’ve got a free e-book to give away to those who donate to the campaign, and 4 reasons in 4 weeks to support TAG. It’s like an advent calendar, if you go in for that sort of thing.
I’m both planning and partaking in an 18 month training program in Oakland, CA called The Launch Pad that supports small, community-based arts organizations in becoming job creators. We do this with a team of fabulous trainers and our partners The Flight Deck, funded by a Google Impact Challenge. Today we did an exercise around becoming “supporter-centric” (aka support your supporters).
It was simple. Fill in the blanks: Our ideal supporters care about xxxx, and want xxxx and xxxxx.
I would say, “TAG’s supporters care about being really good at their work as teaching artists, and they want good pay and a community of support/connection. Do you think that’s pretty accurate? I can get more lofty about the language, but I think the basics are there. At least, these are the compelling reasons I joined TAG!
I hope you’re enjoying all the resources we’ve got for you on our site, especially the Social Justice Resource database we added last month. Goodness knows we need it, now perhaps more than ever.
Sending peace and light your way.
-Jean