Creating Connection: Research Findings and Proposed Message Framework to Build Public Will for Arts and Culture

Researchers conducted a literature review, a national survey, and a series of focus groups, finding that “CONNECTION is the driving motivator for people to embrace arts and culture as part of their everyday lives, and therefore offers the most effective platform to engage a broad and diverse constituency.” This fascinating report has info on benefits, barriers, and how we can talk about the arts more effectively. Click here to read.